About
I write the bet down before I design it.
I'm a Senior Product Designer working across onboarding, payments and operational tooling. Most of my projects start as a written hypothesis with success criteria attached, so when the thing ships, we can actually tell whether it worked, not just whether it looked good.
On Booking.com for Business, that meant patching what we could inside a legacy system before committing to a full redesign, and testing each change instead of guessing. On Unleashed's dashboard, it meant cutting an operational data dump down to what teams actually needed to make faster calls.
I like working close to research, engineering and product the whole way through, not just at handoff, because the insights that matter usually show up in that overlap.
When I'm not designing, you'll probably find me on a basketball court, out on a hike, or halfway through a road trip with no strong plan. I play a lot of video games, and I'm slowly building my own, which is the fastest way I know to stay honest about how hard shipping actually is. And at home, I can't stop rearranging the furniture, basically A/B testing my living room until a layout wins. Old habits.
How I work
What I build it with
Research, prototyping and delivery all run through an AI-assisted stack — NotebookLM, Figma AI, Claude, among others — organised by where each tool actually earns its place. The part that matters more than the tool list: every claim still needs a traceable source before it ships.
See the full stack →