Senior Product Designer Hypothesis-led
I write the bet down before I design it.
Research, engineering and product are in the room throughout, because the insights that matter usually surface in that overlap.
How I work
01 — SEQUENCING
Fix it before you rebuild it.
On Booking.com for Business I repaired what we could inside the legacy system first and tested each change, so the full redesign was a decision backed by evidence rather than a leap.
02 — SCOPE
Descope to the decision.
Unleashed's dashboard was an operational data dump. I cut it down to what teams actually needed to make a faster call, and nothing else.
03 — OVERLAP
Work in the overlap, not after it.
Researchers, engineers and PMs throughout the project. Twenty-plus moderated sessions, AI-built prototypes, MVPs run in parallel with the live control.
Selected work
What colleagues say
All recommendations ↗Managed Jorge directly
“Jorge has been an invaluable and highly respected member of the Serko Design team. Over the past three years, he has consistently demonstrated creativity, dedication, and an exceptional work ethic in his role as Senior Product Designer.”
Same team, B4B
“He always kept a strong focus on the customer experience, finding innovative ways to delight customers and remove friction. His focus on A11Y and mobile-first design increased usage and conversion rate for our part of the product. Jorge worked well both on large projects and on fast-turnaround growth experiments, taking time to coordinate with both product and engineering on designs that could be built easily and work well.”
Activation growth team
“Jorge's design ability comes from a deep curious nature, he's not afraid to address the status quo and bring in fresh out of the box ideas. I've thoroughly enjoyed working with Jorge while at Serko within the activation growth team.”