Helping product teams scale by bridging the gap between user needs and business growth through strategic design leadership.
Impact: Reduced task friction by 46% and boosted registration by 20%. Driving global business further, faster by transforming a complex travel platform into a high-velocity co-pilot. I led the UX strategy that slashed completion times from 40s down to 21s.
Impact: Accelerated operational decision speed and reduced export dependency.
By redesigning the core dashboard architecture, I transformed a high-friction data dump into a prioritised operational co-pilot, leading to a measurable increase in daily platform engagement and a significant reduction in manual spreadsheet exports.
Impact: Increased platform stickiness and session duration through expertise validation.In a professional marketplace, trust is the primary currency. I led the strategic redesign of TicCompany’s QA ecosystem, shifting the focus from fragmented features to a cohesive professional identity journey.
Impact: Built a scalable design system and architectural framework for high-performance training.
Scaling a personal brand into a digital performance platform requires a robust architectural foundation. I led the end-to-end design process, from defining a high-impact visual identity to mapping a complex content hierarchy.
Design that moves the needle
I like to think of myself as hard-working and collaborative team player, well-liked by my peers and full of positive energy. I stay deeply engaged in my work and always try to bring everyone along on the journey.I embody both the Dare to Simplify and Win Together attitude, and make a strong effort to create simpler, smarter experiences in every project, often challenging the status quo to make things better.
Jorge de Lima
Helping product teams scale by bridging the gap between user needs and business growth through strategic design leadership.
Impact: Reduced task friction by 46% and boosted registration by 20%. Driving global business further, faster by transforming a complex travel platform into a high-velocity co-pilot. I led the UX strategy that slashed completion times from 40s down to 21s.
Impact: Accelerated operational decision speed and reduced export dependency.
By redesigning the core dashboard architecture, I transformed a high-friction data dump into a prioritised operational co-pilot, leading to a measurable increase in daily platform engagement and a significant reduction in manual spreadsheet exports.
Impact: Increased platform stickiness and session duration through expertise validation.In a professional marketplace, trust is the primary currency. I led the strategic redesign of TicCompany’s QA ecosystem, shifting the focus from fragmented features to a cohesive professional identity journey.
Impact: Built a scalable design system and architectural framework for high-performance training.
Scaling a personal brand into a digital performance platform requires a robust architectural foundation. I led the end-to-end design process, from defining a high-impact visual identity to mapping a complex content hierarchy.
Design that moves the needle
I like to think of myself as hard-working and collaborative team player, well-liked by my peers and full of positive energy. I stay deeply engaged in my work and always try to bring everyone along on the journey.I embody both the Dare to Simplify and Win Together attitude, and make a strong effort to create simpler, smarter experiences in every project, often challenging the status quo to make things better.
Jorge de Lima
Helping product teams scale by bridging the gap between user needs and business growth through strategic design leadership.
Impact: Reduced task friction by 46% and boosted registration by 20%. Driving global business further, faster by transforming a complex travel platform into a high-velocity co-pilot. I led the UX strategy that slashed completion times from 40s down to 21s.
Impact: Accelerated decision and reduced export dependency.
Redesigning the dashboard architecture, I transformed a high-friction data dump into a prioritised operational co-pilot, leading to a measurable increase in daily platform and reducing manual spreadsheet exports.
Impact: Increased platform stickiness and session duration through expertise validation.In a professional marketplace, trust is the primary currency. I led the strategic redesign of TicCompany’s QA ecosystem, shifting the focus from fragmented features to a cohesive professional identity journey.
Impact: Built a scalable design system and architectural framework for high-performance training.
Scaling a personal brand into a digital performance platform requires a robust architectural foundation. I led the end-to-end design process, from defining a high-impact visual identity to mapping a complex content hierarchy.
Design that moves the needle
I approach my work with ownership and accountability, treating the product and team outcomes as if they were my own business. I’m collaborative by default, investing in strong cross-functional relationships and bringing others into the problem-solving process rather than working in isolation.
I’m highly engaged in the work itself, not just delivering outputs, but driving clarity and alignment around what we’re solving and why it matters. I actively look for opportunities to simplify complexity, challenge unnecessary friction, and elevate the standard of what we ship.
