Jorge de Lima - Senior Product Designer

Erin Bowerman: UI/UX showcase

MSpEx, BDance, Certificate in Personal Training

Accredited with the Australian Strength & Conditioning Association

Erin offers evidence-based, dance-specific strength and conditioning for dancers of all levels, incorporating latest ‘best practice’ recommendations from sport and dance science into her coaching.

1

Problem

Explore the learning section on the Unleashed website, designed to guide our customers in maximizing the potential of Unleashed Software, from Ground training to In Orbit.

2

Hypothesis

By implementing a better UI/UX for Erin Bowerman's website, we can attract more customers and provide a self-service booking system. This would empower users to manage their own bookings, reducing reliance on Erin and enhancing overall satisfaction.

3

Questions

We are excited to announce the re-design of the Unleashed dashboard, focusing on integrating a robust design system component. This approach will not only enhance the user experience but also streamline future maintenance. By utilizing standardized elements, we aim to create a cohesive and intuitive interface that adapts to user needs while ensuring easy updates and scalability. Our goal is to empower users with a dashboard that is both visually appealing and functionally efficient, paving the way for ongoing improvements.

Results

Erin Bowerman's website has significantly boosted her business by enhancing online visibility and establishing a modern, professional presence. This transformation has garnered respect from peers and clients alike, leading to an influx of new customers. Additionally, it has opened up exciting opportunities both in New Zealand and on the international stage. The website also features a quick feedback loop, ensuring users can easily get answers to their questions, which has contributed to increased revenue.

Design

Erin Bowerman: UI/UX showcase

MSpEx, BDance, Certificate in Personal Training

Accredited with the Australian Strength & Conditioning Association

Erin offers evidence-based, dance-specific strength and conditioning for dancers of all levels, incorporating latest ‘best practice’ recommendations from sport and dance science into her coaching.

1

Problem

Explore the learning section on the Unleashed website, designed to guide our customers in maximizing the potential of Unleashed Software, from Ground training to In Orbit.

2

Hypothesis

By implementing a better UI/UX for Erin Bowerman's website, we can attract more customers and provide a self-service booking system. This would empower users to manage their own bookings, reducing reliance on Erin and enhancing overall satisfaction.

3

Questions

We are excited to announce the re-design of the Unleashed dashboard, focusing on integrating a robust design system component. This approach will not only enhance the user experience but also streamline future maintenance. By utilizing standardized elements, we aim to create a cohesive and intuitive interface that adapts to user needs while ensuring easy updates and scalability. Our goal is to empower users with a dashboard that is both visually appealing and functionally efficient, paving the way for ongoing improvements.

Results

Erin Bowerman's website has significantly boosted her business by enhancing online visibility and establishing a modern, professional presence. This transformation has garnered respect from peers and clients alike, leading to an influx of new customers. Additionally, it has opened up exciting opportunities both in New Zealand and on the international stage. The website also features a quick feedback loop, ensuring users can easily get answers to their questions, which has contributed to increased revenue.

Design

Erin Bowerman: UI/UX showcase

MSpEx, BDance, Certificate in Personal Training

Accredited with the Australian Strength & Conditioning Association

Erin offers evidence-based, dance-specific strength and conditioning for dancers of all levels, incorporating latest ‘best practice’ recommendations from sport and dance science into her coaching.

1

Problem

Erin Bowerman's website currently faces major hurdles in managing administrative tasks. The existing booking system is not only inefficient but also frustrating for clients, resulting in missed opportunities. To improve operations and elevate the customer experience, a more effective and user-friendly website is crucial.

2

Hypothesis

By implementing a better UI/UX for Erin Bowerman's website, we can attract more customers and provide a self-service booking system. This would empower users to manage their own bookings, reducing reliance on Erin and enhancing overall satisfaction.

3

Rationale

To enhance Erin's online presence, we adopted a comprehensive approach that focused on several key improvements. First, we revamped the user interface to create a more modern and visually appealing design. This not only made the website more attractive but also ensured that different sections were clearly defined and easy to navigate.

We also prioritised user experience by implementing a new booking system that simplifies the process for clients, making it more intuitive and efficient. Additionally, we showcased Erin's work and experience prominently, allowing visitors to appreciate her skills and expertise at a glance. Overall, these changes aim to create a seamless and engaging experience for users.

Results

Erin Bowerman's website has significantly boosted her business by enhancing online visibility and establishing a modern, professional presence. This transformation has garnered respect from peers and clients alike, leading to an influx of new customers. Additionally, it has opened up exciting opportunities both in New Zealand and on the international stage. The website also features a quick feedback loop, ensuring users can easily get answers to their questions, which has contributed to increased revenue.

Design